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Product Launch Email

A strategic 3-part email sequence to build hype, announce your product, and drive initial sales.
Preview of the Product Launch Email template structure and layout
Documents
Launch Campaign Overview
Phase 1: The Teaser
Phase 2: The Announcement
Phase 3: The Follow-Up

About This Product Launch Email

Launching a new product is a high-stakes moment for any business. To maximize impact, you need more than just a single announcement; you need a strategic communication sequence. This template provides a comprehensive framework for a product launch campaign, covering three critical phases: the pre-launch teaser, the official announcement, and the follow-up.

Each document includes proven structures, subject line ideas, and copy blueprints designed to build anticipation, clearly articulate value, and drive conversions. Use this template to coordinate your marketing efforts and ensure your audience is primed and ready to buy.

Frequently Asked Questions